Pitching your business—sounds scary, right? Sometimes it can feel downright terrifying. Luckily, our members have gone through this process several times, and are always happy to share their advice.
Below you’ll find eight stories of that secret weapon our members use when pitching their business, and how they achieve success.
Q: What’s your secret weapon when you’re describing your business?
Offer something valuable
Lead with generosity. I make sure to offer prospective clients something of value during a consultation. That way, even if they don't hire you on the spot, they have a better sense of your value proposition when they reconsider or refer others in the future.
Give a concise answer
Giving a concise answer that highlights our specific niche. When I first started, I kept my pitches very 'general' but no one responded. Since then, I've focused what my main offerings are, and why I'm different and notable. I'm happy to say I’ve landed features in Thrillist, Business Insider, The Huffington Post, Oxygen Network, Village Voice, 7x7, and Bustle.
Listen to your client’s needs
As an architect the basis of a good project is it to be functional, to answer to the needs of the client, and to have a design language. But that’s not enough. To learn the client's need to listen and be emphatic. When a problem arises, use eye contact, a friendly tone and a ‘Thank you’ email to set a cooperative tone. And try and the issue.
Get them to like you
The secret weapon has nothing to do with the business... it's about you. The person pitching it. People do business with people they like.
My secret weapon is to be totally transparent and honest. If people know how important it is for me to help them in some small way, then maybe they will give me that honor.
Build connections and trust
People like to feel like they’re a part of something; a movement, a trend, or an idea. I lead with a vision of who we are and what we’re about. This builds connection, trust and engagement. Once this is established, I learn about the client’s needs and how our services can help them. Pitching conversations like these lead to the best business relationships.
Contact the right person
If you contact the wrong person and they don’t respond, you may feel frustrated and deterred. Knowing the who, why and what is the key to a successful pitch will get their attention.
Focus on the ‘why’
I always try to be as precise as possible when explaining what Youpooly is offering, until I realized I was conveying far too much information. Then, I started to pitch smaller pieces of information, and concentrate on why we are doing this. The what can change but the why never does. When I realized that, I had a personal breakthrough.